- Why Zartico
- About Zartico
About: Thursday, January 26 at 1:00 pm EST, we will complete our leadership series, “The Five Foundations of a DMO.”
Jay Kinghorn and Darren Dunn, Zartico Co-Founders, will conclude with the fifth foundation on “Stability.”
Jay and Darren will discuss how higher levels of accountability, alignment, and transparency, reinforce the value of greater financial and community support for the Destination Organization. And the positive effect stable funding models have on the organization's ability to focus its efforts on long-term plans instead of constantly playing defense to protect budgets.
Key Learning: How Destination Organizations can gain and maintain funding, support, and positive impact from their visitor economy.